What is Generative Engine Optimisation (GEO)?+
GEO is the practice of making a business readable, trustworthy and citable to AI assistants — ChatGPT, Gemini, Google AI Overviews, Perplexity and Copilot — so that when buyers ask those tools who to hire, the business is named in the answer. Where SEO optimises for a ranked list of links, GEO optimises for inclusion in a generated answer.
How is GEO different from SEO?+
SEO competes for position in a list of links; GEO competes for inclusion in an answer. AI assistants don't show ten results — they name one or two businesses and move on. A site can rank well in Google and still never be named by AI, because assistants select sources they can read, parse and trust, which depends on structure and clear facts rather than rankings alone.
Do I still need SEO if I invest in GEO?+
Yes. The two reinforce each other: search engines remain a major way AI systems discover and verify sources, and many AI answers draw on web indexes. GEO builds on sound technical SEO foundations — it extends them with structured facts and AI-crawler access rather than replacing them.
How do I find out whether AI mentions my business today?+
Ask the assistants the questions your buyers ask — for example "who should I hire for X in Auckland" — and see whether you are named, missed, or replaced by a competitor.
Our free AI Readiness Check is the structural half of that picture: it tests whether AI can read your site at all. The paid AI-Citation Audit runs real buyer prompts across the major assistants and records exactly where you appear and where you don't.
What does the free AI Readiness Check look at?+
It is an automated first pass over your website that checks whether AI crawlers can reach it, whether key pages render as real HTML, and whether the basics — structured data, semantic structure, a clean fact layer and working contact paths — are present or missing. You get a short, plain-English snapshot with a score. It takes minutes and there is no commitment.
What is an AI-Citation Audit?+
The diagnosis step. We run real prompts a buyer in your category would ask, across the major AI assistants, and record where AI mentions you, misses you, names a competitor instead, or gets a fact wrong. We then trace why — what on your site is keeping you out of the answer — and deliver a prioritised report: what's broken, what it costs you in visibility, and the fix order.
What does an "AI-ready" website actually mean?+
A website meets the Eko Standard when it is Reachable, Structured, Declared, Citable, Convertible, and Maintained.
In plain terms: AI crawlers are allowed in and get real HTML; the business's facts are described in schema.org markup; the machine-readable files (robots.txt, sitemap, an llms.txt-style summary) are in place; key facts are written as clear, quotable statements; the path from an AI referral to contact actually works; and automated checks keep all of it true over time.
Can you guarantee ChatGPT will recommend my business?+
No — and anyone who guarantees a #1 mention is bluffing, because no one controls how a model phrases its answer. What can be controlled is whether your business is readable, trustworthy, and present in the source set AI draws from. That is where citations come from, and that is the part we build and maintain.
Which AI platforms do you optimise for?+
The major assistants buyers actually use: ChatGPT, Google AI Overviews and Gemini, Perplexity, and Microsoft Copilot. The underlying work — clean structure, verifiable facts, crawler access — benefits all of them at once, because they draw on overlapping signals.
How long until I see results?+
Structural fixes are fast: crawler access, structured data and citable pages can be live within the build. How quickly assistants pick changes up varies by platform and by how often your category is asked about — some changes surface within weeks, trust signals build over months. That uncertainty is also why the retainer re-tests real prompts monthly and reports actual movement instead of promises.
What does it cost?+
The AI Readiness Check is free. The AI-Citation Audit is a one-off fixed fee, quoted before we start. A GEO Playbook Build starts from NZ$2,500 as a one-off project. The GEO Retainer starts from NZ$1,999 per month, billed monthly, cancel anytime. You can stop at any rung of the ladder — most clients start free and step up only once they've seen the gap.
Will making my site AI-readable make it look worse?+
No. Our build approach is "render in 3D, store in HTML": the site stays visually striking for humans while the underlying document is clean, semantic HTML an AI can fully read. You don't trade beauty for being found — the two live in different layers of the same page.
What if AI is getting facts about my business wrong?+
Wrong facts in AI answers usually trace back to weak or conflicting signals at the source — outdated pages, mismatched details across the web, or no structured data stating the correct facts. The fix is a clear, consistent, machine-readable fact layer on your own site, which assistants treat as a primary source. The audit identifies exactly which wrong facts appear and where they likely come from; the build corrects the source.
Why does this matter for New Zealand businesses now?+
Because the category is young and largely unclaimed. When a buyer asks an AI who to hire in a NZ category today, the answer is often generic or names whoever happens to be most readable — not necessarily the best provider. Businesses that become clearly readable early tend to be the names assistants learn to repeat, and that position compounds. Waiting means competing later against whoever moved first.
Not sure where you stand?
Run the free AI Readiness Check — a plain-English snapshot of whether AI can read your site today.